GOLDING’S TAKE: Be amazed at Mazda the goose
Mazda does not have a great history. It is older than Nissan and Honda but smaller than both. It has escaped bankruptcy but only because Ford bought 33.4% of the company and took control. It has ploughed great wedges of wonga into the whirling Wankel engine without commercial success. Its cars are not universally recognised as state of the art. Its market share in Europe is a skinny 1.6%.
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