Bang & Olufsen branded audio products are available in a range of Audi, Aston Martin, BMW and Mercedes-Benz car models. Greg Sikora, manager acoustic systems engineering, Bang & Olufsen automotive audio at Harman lifestyle division explains what such OEMs expect, how it is staying premium in an increasingly commodity market and whether the rise of electric and hybrid cars will impact our listening habits. The automotive business of Bang & Olufsen was acquired by Harman in May 2015.