Is GM ripe for re-branding?
The slimmed-down ‘New GM’ will have a clean balance sheet and a sensible brand portfolio. But there’s an elephant in the room – and it’s blue and square. It’s time to bid a final farewell to the General, believes Mark Bursa.
ANALYSIS: New GM needs a new name
17 June 2009
The slimmed-down ‘New GM’ will have a clean balance sheet and a sensible brand portfolio. But there’s an elephant in the room – and it’s blue and square. It’s time to bid a final farewell to the General, believes Mark Bursa.
'Chevrolet Group'
17 June 2009
Is the pending creation of a 'New GM' via a spell in Chapter 11 also a good point at which to consider some corporate re-branding? Yes.
It could be a way to jettison some of the negative ba...
ANALYSIS: Bo Andersson’s legacy
15 June 2009
As the purchasing manager leaves, new challenges arrive for the new GM, says SupplierBusiness.
US: GM axes Malibu hybrid
11 June 2009
General Motors has axed the slow-selling hybrid-electric version of its Chevrolet Malibu sedan for the 2010 model year and is unlikely to resume production for retail buyers.
US: GM cuts retiree benefits further
10 June 2009
General Motors is further cutting benefits for retired white collar workers and their dependents, a letter sent to retirees said.
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Is GM ripe for re-branding?
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