Does Saab have a long-term future?

Does Saab have a long-term future?

Saab came close to going under when General Motors decided it had to jettison the brand. Finding a buyer for Saab was not exactly a smooth process, but eventually one was found. There is plenty of scepticism on Saab's prospects around, but could the new owners - against the odds perhaps - preside over a successful company in the long-term? We hear the views of the new owner...

SWEDEN: Independent Saab resumes output

23 March 2010

Production lines at newly independent Saab Automobile's Trollhattan plant began rolling again on Monday (22 March).

SWEDEN: Saab starts global dealer visits

23 March 2010

A major focus on Saab's global dealership network has started with the Swedish automaker's new owners embarking on a global tour.

EXCLUSIVE INTERVIEW: Muller on Saab’s retro future

17 March 2010

Modern versions of classic Saabs are very much on the agenda for the company’s new owner Victor Muller, much to the delight of Mark ‘Coolbear’ Bursa

Bursa's interview with Saab's Muller

17 March 2010

As I highlighted earlier this week, we have published a fascinating interview with Saab's new owner Victor Muller today. The 'orphaned' brand faces major challenges ahead, but at least he has a plan and appears to have an understanding of the brand.

GENEVA SHOW: Saab confident of a positive future

3 March 2010

Saab will look to develop strategic alliances and partnerships with other car makers and major suppliers as it builds its independent future. "The benefit of being an independent company is that we can decide who to talk to, who to work with and when," said managing director Jan Ake Jonsson.

SWEDEN: Government confident Saab jobs secure

24 February 2010

Sweden's ministry of industry has welcomed news of Saab's final sale to Dutch carmaker Spyker in a deal that should secure around 3,000 jobs at the Trollhattan plant.

SWEDEN: Spyker successfully secures Saab

23 February 2010

Dutch luxury carmaker Spyker's protracted purchase of Saab from General Motors was finally completed late on Tuesday afternoon.

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Does Saab have a long-term future?

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