
Background
Updated: 29th October 2005
Acura is a brand name used by Honda in the US, Canada, Mexico, and Hong Kong since March 1986 to market luxury automobiles. Acura is largely credited with creating or being the first to tap into a market for luxury Japanese cars outside Japan. Before Acura, automobiles from Japan were primarily economical and were seen as reliable above all else. Other Japanese luxury brands (Lexus and Infiniti) sprang up in North America shortly after Acura's initial introduction of the Legend and later the Integra - two vehicle names the company no longer uses.
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