SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


VW stands back to let Seat and Skoda shine

27 September 2016

Not so long ago, in the London Sunday Times, Jeremy Clarkson chose his 10 ‘stinkers’ - the worst cars sold in the UK. With his tongue even more firmly in his cheek than usual, he described the Seat Leon as ‘a nondescript waste of metal’ and the Skoda Superb as having ‘the same amount of soul as a fridge freezer’.


Management briefing - Paris motor show preview

23 September 2016

This, the first of two management briefing reports concerning the 2016 Paris Mondial de l’Automobile, offers a sneak preview of the confirmed and likely world debut cars and concept vehicles.


ANALYSIS: BMW sales collapse in largest EU market

9 July 2015

The 12 percent YoY rise in the June German passenger cars market has seen some notable changes to the usual pecking order. Opel muscled past both Ford and BMW to take fourth position behind Volkswagen, Mercedes-Benz and third-placed Audi.


VEHICLE ANALYSIS: Leon X-Perience & SEAT SE376

26 June 2015

The Leon range continues to be SEAT's salvation, its multiple bodystyles successfully tempting ever more buyers to switch to the Spanish brand. The most recent addition, the X-Perience, means the line-up now includes a crossover too.

Latest interviews


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: VW Rus director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.


Q&A with Cruden: Simulator for Jaguar Land Rover

9 July 2013

Amsterdam-based Cruden designs and manufactures racing and driving simulators. It recently supplied Jaguar Land Rover with a 6-DOF (six degrees of freedom) simulator that is used as a virtual engineering tool by design teams at its Gaydon, UK design and engineering facility. In this interview, Matthew Beecham talked with Cruden’s commercial director, Frank Kalff about the simulator for JLR, its benefits and the appetite amongst other OEMs to fine-tune a simulator’s motion behaviour to suit their brands.

Latest news


Paris show world debuts list - Volkswagen I.D.

28 September 2016

Volkswagen has revealed I.D. as the name of its main concept for the Paris motor show. This design study, a preview of the brand's first bespoke electric car due in 2020, is said to have a range of between 400 and 600 kilometres.


just-auto Plus only Seat unveils Mii by Cosmopolitan in London

20 September 2016

The cars we drive are a reflection of our personalities, a carefully chosen investment that not only gets us from place to place, but defines who we are. For consumers looking for performance and fun, SEAT and Cosmopolitan introduce the SEAT Mii by...


just-auto Plus only SEAT opens first store in London

16 September 2016

SEAT has rolled out its first SEAT store, an innovative concept conveniently located in the Lakeside Shopping Centre (London). This new project is part of a global strategy aimed at giving customers greater access to the company and making their lives easier....


just-auto Plus only VW corporate strategy emphasises on sustainability

12 September 2016

For the eighth time, worldwide CSR officers from group, brands and regions gathered at the Volkswagen headquarters to attend a three-day closed meeting, the group CSR meeting. At the forefront of the agenda was an exchange of views on the key future topics in...


just-auto Plus only SEAT develops first CarPlay compatible app

8 September 2016

SEAT has taken another step forward in car connectivity after becoming the first brand in the industry worldwide to feature an app that is compatible with CarPlay. The iOS-developed SEAT DriveApp is now available in the App Store and allows you to view and...


just-auto Plus only SEAT appoints new sales and marketing VP

31 August 2016

Wayne Anthony Griffiths has been appointed SEAT executive vice-president for sales and marketing with effect on 1 September 2016. Griffiths takes over from his predecessor Dr. Andreas Offermann (Opladen, Germany, 1956), who has been named new member of the...


KBA approves VW EA 189 emissions fix

15 August 2016

Germany's Federal Motor Transport Authority (KBA) has approved Volkswagen's proposed modifications to vehicles with the 1.2-litre EA189 TDI diesel engine.


Germany approves VW EA 189 engine emissions fix

14 June 2016

Germany's Federal Motor Transport Authority (KBA) has approved Volkswagen's proposed modification of around 1.1m more VW, VW commercial and Audi brand models.


SEAT conducts "virtual handovers"

6 June 2016

VW’s SEAT brand says it has conducted a "virtual handover" of over 100 new SEAT Leons to a large corporate customer. SEAT also said the operation gives a strong indication of how technology could be used to enhance the delivery experience of cars to the next generation of connected drivers.


VW/SEAT/UPC create urban mobility with CARNET

3 June 2016

SEAT, the Universitat Politecnica de Cataluna (UPC) and Volkswagen Group research are kicking off CARNET - cooperative automotive research network, the first major research and innovation hub to focus on the automotive field and urban mobility of the future of Barcelona.


VW Group and Gett partner on sustainable mobility

2 June 2016

Volkswagen Group and on-demand mobility provider Gett, said they have the cornerstone for a partnership at a kick-off event at the DRIVE Volkswagen Group Forum in Berlin.


SEAT makes a profit [includes comment]

17 March 2016

VW Group brand SEAT says it closed 2015 with a profit after-tax of EUR6m, which compares with an EUR66m loss in 2014. It’s the first profit for the Spain-based brand since 2008.


SEAT's worldwide sales up by 4.9% this year

15 October 2015

SEAT's worldwide sales went up by 4.9% in the first nine months of 2015.


SEAT to spend US$3.69bn by 2019

9 September 2015

Volkswagen Group's SEAT will spend EUR3.3bn (US$3.69bn) on equipment, facilities and R&D between 2015 and 2019. President Jürgen Stackmann said: "the EUR3.3bn is earmarked for promoting new vehicle development R&D projects at the technical centre as well as equipment and facilities in the Martorell factory".


just-auto Plus only SEAT claims connectivity first

4 September 2015

SEAT says it is undertaking an ambitious plan to prioritise in-car connectivity across all of its models, including a three-in-one solution that enables Apple and Android compatibility. SEAT says that several new models, starting with the New Ibiza CONNECT...


2015 BARCELONA SHOW: World premieres

8 May 2015

SEAT was the only vehicle manufacturer to reveal world premiere models at the 2015 Barcelona motor show. The media preview day was 7 May.


SEAT reduces after tax loss on sales boost

20 March 2015

SEAT reduced its after tax loss in 2014 to EUR66m, a 56% improvement over 2013's EUR149m in red ink.


French market sales make gains in early 2015

3 March 2015

French light vehicle registrations have continued to make gains during the early months of 2015, IHS Automotive principal analyst Ian Fletcher said in a research note.


2015 BRUSSELS SHOW: World premieres

16 January 2015

The 'European Motor Show - Brussels' saw various vehicle world premieres, as listed below. The media preview day was 15 January.


SEAT Martorell output up 13.5%

15 January 2015

SEAT's Martorell plant built 442,677 vehicles in 2014, up 13.5% over 2013, executives said at a conference in Madrid.


EU car sales scrape to 1.4% gain in November

16 December 2014

New car sales in the EU scraped to a 1.4% gain in November amid continued industry concern over the weak pace of market recovery in the EU area.


SPAIN: SEAT adds 233 temps at Martorell plant

20 November 2014

SEAT is hiring 233 temporary workers at its Martorell facilities near Barcelona to cope with a one-off increase in demand for the Ibiza and Audi Q3 models.


BELGIUM: Jaguar overtaken by Lexus across Europe

18 November 2014

A sales surge by the Japanese brand, combined with a lack of interest in Jaguar by buyers outside the UK has seen Lexus overtake the British car maker in Europe.


VW Group to axe SEAT brand in Russia

18 November 2014

Volkswagen Group is to stop selling SEAT brand vehicles in Russia due to persistent weak demand and the adverse impact of the weak rouble on imports to Russia.


SPAIN: SEAT global sales up 10% in 2014

9 October 2014

SEAT says it ended the third quarter with an aggregate sales increase of 10.5%, and 294,000 vehicles delivered, 27,900 more than in the same period of 2013 (266,100).


2014 PARIS SHOW: World premieres

6 October 2014

The media preview days of the 2014 Paris Mondial de l'Automobile were 2 & 3 October. Here follows a list of vehicle and concept global debuts.


SPAIN: SEAT global sales reach six-year high

10 July 2014

Thanks in part to the ongoing sales surge in the Spanish passenger vehicle market, the Volkswagen Group's SEAT division has just reported its best first six calendar months since 2008.


VW Group’s January-May sales up 6.3%

16 June 2014

The Volkswagen Group delivered 4.11m vehicles (January-May 2013: 3.87m; up 6.3%) from January to May. The company handed over 864,600 units (May 2013: 816,300; up 5.9%) to customers in May.


SEAT bucks the trend for hot hatch sales

5 June 2014

Volkswagen Group's Spanish unit SEAT is on course to achieve double the normal rate of hot hatch sales here in the UK with the new Leon Cupra.


Vauxhall to revive Viva nameplate - report

21 May 2014

General Motors' UK unit Vauxhall is reviving a famous nameplate - Viva - from next spring, using it on a Korean-built entry level hatchback.

SEAT news

Paris show world debuts list - Volkswagen I.D.

28 September 2016

Volkswagen has revealed I.D. as the name of its main concept for the Paris motor show. This desig...


VW stands back to let Seat and Skoda shine

27 September 2016

Not so long ago, in the London Sunday Times, Jeremy Clarkson chose his 10 'stinkers' - the worst...


Management briefing - Paris motor show preview

23 September 2016

This, the first of two management briefing reports concerning the 2016 Paris Mondial de l'Automob...


just-auto Plus only Seat unveils Mii by Cosmopolitan in London

20 September 2016

The cars we drive are a reflection of our personalities, a carefully chosen investment that not o...


just-auto Plus only SEAT opens first store in London

16 September 2016

SEAT has rolled out its first SEAT store, an innovative concept conveniently located in the Lakes...


just-auto Plus only VW corporate strategy emphasises on sustainability

12 September 2016

For the eighth time, worldwide CSR officers from group, brands and regions gathered at the Volksw...



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