SEAT


All the very latest information about SEAT in one place. The latest SEAT business news, analysis, comment and interviews, all from our automotive industry experts at just-auto.

This brand is owned by: Volkswagen Group

Latest insights


ANALYSIS - updated Leon and future SEAT models

8 May 2017

April was a great month for SEAT, with double digit percentage rises in the brand's top three markets of Spain, Germany and Britain. The Ibiza and Ateca were part of the reason for a surge to 41,400 SEAT registrations. So too was an updated Leon, deliveries of which are now gathering pace in all European countries.


Can the new Ateca SUV make SEAT self-funding?

29 November 2016

Profitable at last, could SEAT one day become self-funding? That’s what it has to do but to get there, higher-margin models are needed. The new Ateca is the first of these.


SEAT future models - a global analysis

17 November 2016

Following the recent reviews of Volkswagen, Audi and Škoda future vehicles, this fourth of a six-part series concerns SEAT. A look at what's ahead for Bentley, Lamborghini and Bugatti will make up the fifth part of a six-part series concerning the Volkswagen Group's brands. Porsche, to be published soon, will be the sixth and final chapter.


VW stands back to let Seat and Skoda shine

27 September 2016

Not so long ago, in the London Sunday Times, Jeremy Clarkson chose his 10 ‘stinkers’ - the worst cars sold in the UK. With his tongue even more firmly in his cheek than usual, he described the Seat Leon as ‘a nondescript waste of metal’ and the Skoda Superb as having ‘the same amount of soul as a fridge freezer’.

Latest interviews


INTERVIEW: Audi's 'Mr RHD' retires

31 July 2014

David Ingrams, who retired from Audi UK's press office today (31 July) played a key role in helping the German automaker's engineers achieve "uncompromised" right hand drive configurations and also oversaw a collection of about 50 classic cars, many of which he helped to launch when new. The man who praised Audi for taking the long-term view has himself served 36 years with the automaker and the connection may not yet be completely severed.


INTERVIEW: VW Rus director Marcus Osegowitsch

20 March 2014

Marcus Osegowitsch is general director, Volkswagen Group Rus and Simon Warburton caught up with him on the sidelines of this year's Russian Automotive Forum organised by Adam Smith Conferences in Moscow.


INTERVIEW: SEAT chairman Juergen Stackmann

10 October 2013

Soon to clock up six months as head of SEAT, Jürgen Stackmann talks brand performance, plans for China and future products with just-auto.com. Glenn Brooks reports.


Q&A with Cruden: Simulator for Jaguar Land Rover

9 July 2013

Amsterdam-based Cruden designs and manufactures racing and driving simulators. It recently supplied Jaguar Land Rover with a 6-DOF (six degrees of freedom) simulator that is used as a virtual engineering tool by design teams at its Gaydon, UK design and engineering facility. In this interview, Matthew Beecham talked with Cruden’s commercial director, Frank Kalff about the simulator for JLR, its benefits and the appetite amongst other OEMs to fine-tune a simulator’s motion behaviour to suit their brands.

Latest news


IAA world debuts - Jaguar XJR575

24 July 2017

Jaguar has announced both the MY2018 XJ range and a new variant, the XJR575, which is the most powerful XJ yet. Its motor show debut will take place at the Frankfurt IAA.


just-auto Plus only VW Group global sales up 0.8% in H1 2017

20 July 2017

Up to the end of June, the Volkswagen Group handed almost 5.2m vehicles over to its customers. This corresponds to a rise of 0.8% compared with the previous year. In the month of June, new vehicle deliveries rose by 4.2% to 920,700. "June was a very...


SEAT global sales grew 13.7% in H1

12 July 2017

VW Group-owned SEAT says it has finished the first half of 2017 with its best sales since 2001.


VW develops VR applications for production

7 July 2017

Volkswagen Group says it has developed virtual reality applications for production and logistics that enable several participants to meet in a VR room.


VW pioneers HTC-powered virtual reality

6 July 2017

Following a test phase, the Volkswagen Group is claiming to be the first automaker to roll out virtual reality (VR) technology with the HTC Vive-VR system, enabling production and logistics staff to 'meet' in a VR 'room'.


VW France mis-reported sales for years

3 July 2017

Volkswagen France massaged sales figures reported to German HQ for four years, media reports said.


SEAT reveals MQB A0-based Arona SUV

27 June 2017

SEAT's Arona SUV has been officially revealed to the media ahead of its public debut at the Frankfurt IAA in September.


just-auto Plus only SEAT worldwide sales up 11.9% in May 2017

13 June 2017

SEAT continues to post double-digit growth. In the first five months of the year, the carmaker sold 201,300 vehicles worldwide, which is 13.9% more than in the same period last year (176,700). In May, SEAT delivered 42,600 vehicles (2016: 38,100), which...


SEAT aims to slash environmental footprint

7 June 2017

VW Group brand SEAT is aiming to reduce by half its environmental footprint by 2025, compared with its 2010 consumption and emissions figures.


just-auto Plus only VW completes 80 successful years

30 May 2017

80 years ago marked the beginning of one of the most successful automobile producers in the world. On 28 May 1937, the predecessor to today's Volkswagen Group, "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH" ("Corporation to...


just-auto Plus only SEAT Metropolis:Lab Barcelona appoints new head

23 May 2017

Jose Nascimento has been appointed head of Lab of the SEAT Metropolis:Lab Barcelona, which is wholly owned by SEAT and which joins the Volkswagen Group’s worldwide network of IT-Labs in Berlin, Munich, San Francisco and Wolfsburg. The facilities are...


just-auto Plus only Seat global sales up 16% in April 2017

8 May 2017

Seat sales are making steady progress. Between January and April, Seat delivered 158,700 vehicles worldwide, which is 14.5% more than the same period in 2016 (138,600). The calendar effect in the main markets, with fewer working days, did not slow down the...


just-auto Plus only SEAT to further invest in Ibiza/Arona development

21 April 2017

SEAT has allocated EUR900m to investments and R&D expenses on the new Ibiza and Arona. Company president Luca de Meo made this announcement during the visit to the carmaker’s Martorell facilities by Catalonia’s Government President Carles...


just-auto Plus only SEAT appoints new vice president legal

21 April 2017

Luis Comas Martínez de Tejada (Barcelona, 1960) has been appointed as SEAT vice president for Legal Affairs and Governance effective 1 April 2017. From this new vice presidency, Comas will head the company's legal affairs, as well as the area of...


just-auto Plus only VW Group worldwide sales up 2.5% in March 2017

18 April 2017

The Volkswagen Group delivered just under 2.5m new vehicles to customers in the first quarter of this year. In March, the Volkswagen Group handed over 990,900 vehicles to its customers. 'We finished the first quarter with good delivery figures for March....


just-auto Plus only SEAT global sales up 14% in Q1 2017

12 April 2017

SEAT closed the first quarter of the year with its highest sales figure since 2001. Worldwide deliveries grew by 14.0% compared to the same period in 2016 to stand at 117,300 vehicles (2016: 102,900), or 14,400 more. SEAT delivered 53,200 cars in March, which...


just-auto Plus only SEAT revenue up 3.2% at EUR8,597m in 2016

24 March 2017

SEAT obtained the best financial results in its history in 2016. The company made progress towards sustainable profitability and concluded the year with an operating profit of EUR143m (US$153.9m) (2015: -EUR7m), and profit after tax before extraordinary...


just-auto Plus only SEAT/Aqualia create biofuel to reduce CO2 emission

21 March 2017

Turning wastewater into sustainable fuel. This is the answer to two environmental challenges, namely reusing an increasingly scarce resource, water, and finding alternative energies to counter episodes of severe pollution that impose traffic restrictions in...


VW Group global sales down 2.6% this year

20 March 2017

In the first two months of the year, the Volkswagen Group delivered 1.5m vehicles to its customers throughout the world, 0.9% down on the same period of last year. Despite the 'dieselgate' crisis, sales were up in North America. The main negative was China.


just-auto Plus only New SEAT Ibiza makes its world debut at Swiss show

10 March 2017

SEAT’s global sales continue with their double digit growth. In February, the Spanish brand made another jump, with deliveries that reached 31,800 vehicles, which represents +10.8% versus the same month of 2016. In the year-to-date, sales grew by 13.6%...


2017 Geneva motor show - world debuts list

8 March 2017

All the world premieres from the 2017 Geneva motor show are listed below. The most important models this year were the Range Rover Velar, Kia Picanto, Mitsubishi Eclipse Cross, Opel Crossland X & Insignia, Porsche Panamera Sport Turismo, SEAT Ibiza, Subaru XV, Volkswagen Arteon and Volvo XC60.


just-auto Plus only SEAT steps ahead into the future of connectivity

28 February 2017

SEAT is revealing the company’s vision of the future of driving at the Mobile World Congress in a digital ecosystem which enables a new relation between the car, the driver and their environment. SEAT president Luca de Meo presented the company’s...


just-auto Plus only SEAT January 2017 global sales up 16.5%

17 February 2017

SEAT’s worldwide sales continue to grow in 2017. After finishing 2016 with the fourth consecutive annual increase, and adding a cumulative growth of nearly 30% since 2012, SEAT posted the best January results since 2003. The brand delivered 32,300 cars...


just-auto Plus only SEAT Ibiza surpasses 5.4m sales since launch

27 January 2017

Four generations and more than 5.4 million units sold. In three decades, the SEAT Ibiza has accumulated four generations. It is the top-selling Spanish passenger car – to date, more than 5.4 million units have been sold. If they were arranged in a...


just-auto Plus only SEAT global sales in 2016 rise 2.6%

11 January 2017

SEAT concluded 2016 with increased sales for the fourth consecutive year. The carmaker delivered a total of 410,200 vehicles, which is 2.6% more than in 2015 (400,000) and the best result since 2007. In the last four years, SEAT sales have gone up by 27.8%,...


SEAT cuts energy/water use in plants

20 December 2016

VW Group subsidiary SEAT has managed to reduce energy consumption by 23.2% and water consumption by 24.5% in its production processes over the last five years. Both indicators are part of the 'Ecomotive Factory' strategy, which was launched in 2011, aimed at optimising resources and making the company’s three plants (Martorell, Barcelona and Seat Componentes) increasingly more efficient and sustainable


just-auto Plus only VW Group global sales up 7.9% in November 2016

19 December 2016

Worldwide deliveries by the Volkswagen Group rose by 7.9% to 899,400 units in November. The Company delivered 9.38m new vehicles from January to November 2016, an increase of 3.1%. "November was a strong month for all our Group brands. We are headed for a...


just-auto Plus only Seat presents new Leon Cupra

6 December 2016

The Leon Cupra has always stood out for its performance and its extras, logically without forgetting its design and its excellent price/quality ratio. All of these have now been taken a step further, to improve a successful model. More Power and Better...


just-auto Plus only SEAT Spain obtains ISO 14006 Ecodesign certificate

29 November 2016

SEAT has become the first company in the automotive sector in Spain to be certified with the ISO 14006 standard in Ecodesign, a certificate which guarantees that the company complies with an environmental management system during the design and development...


just-auto Plus only VW Group/Sovac join to produce models in Algeria

28 November 2016

On 27 November 2017, the Volkswagen Group signed a contract for vehicle assembly in Algeria. In the presence of the Algerian Minister of Industry Abdessellam Bouchouareb, Dr. Josef Baumert, member of the Volkswagen commercial vehicles board of management...

SEAT news

IAA world debuts - Jaguar XJR575

24 July 2017

Jaguar has announced both the MY2018 XJ range and a new variant, the XJR575, which is the most po...


just-auto Plus only VW Group global sales up 0.8% in H1 2017

20 July 2017

Up to the end of June, the Volkswagen Group handed almost 5.2m vehicles over to its customers. Th...


SEAT global sales grew 13.7% in H1

12 July 2017

VW Group-owned SEAT says it has finished the first half of 2017 with its best sales since 2001. T...


VW develops VR applications for production

7 July 2017

Volkswagen Group says it has developed virtual reality applications for production and logistics...


VW pioneers HTC-powered virtual reality

6 July 2017

Following a test phase, the Volkswagen Group is claiming to be the first automaker to roll out vi...


VW France mis-reported sales for years

3 July 2017

Volkswagen France massaged sales figures reported to German HQ for four years, media reports said...



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