Isn't it weird? After a decade of trying, the brand collectors have become thoroughly disheartened. Ford spins out Jaguar, Land-Rover, Mazda and Aston Martin and tries its best to bin Volvo. GM shuts brands, sells brands and tries its best to bin Saab, Vauxhall and Opel. Daimler gets rid of Chrysler Jeep and Dodge to a gullible hedge fund.