THE WEEK THAT WAS: The 'teaser' model launch trend
I never thought, after getting on for 30 years covering the autobiz, I'd see a 'teaser' PR campaign for a new line of one-tonne pickup trucks. Once upon a time, the automakers kept as quiet as possible about their new models, at least on the record, and, come announcement time, snail-mailed out a press pack with neatly printed prose on A4 paper and a selection of photos. Then there was a drive day for the local media and that was that, job done.
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