GOLDING’S TAKE: Schwarzenbauer on Audi's sales bonanza
Audi is extremely pleased with itself and we should probably change the way we say things: the premium car sector has long been a collective term for Mercedes, BMW and Audi… and usually in that order. Having gone past a million sales and both of its rivals in volume, and having a compelling alphabetic advantage, should it not become Audi, BMW and Mercedes?
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