General Motors hasn't exactly covered itself in glory with the example of brand management provided by its stewardship of Saab. That things have got to where they are now is a consequence of a failure to invest and a lack of direction for the premium marque ever since GM first got involved with Saab in 1990, as well as the impact of the crisis for the auto industry this year which left GM with few options.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable