THE WEEK THAT WAS: Range Rover Evoque build in Brazil
We'll permit ourselves a small 'told you so' this week after Jaguar Land Rover finally confirmed it would build the Range Rover Evoque in Brazil from early 2016, as well as the previously confirmed Land Rover Discovery Sport - which Our Man in Brazil first reported last May. JLR had said earlier it would only do 'new' models at the plant, but our sources said otherwise, and it makes sense to do the country's top selling JLR model locally as it (a) gets the price down, increases supply and frees up capacity at the Halewood, England, mother ship. And the high local content encouraged in Brazil allows local variation to suit market needs. JLR also now makes the Evoque at a joint venture in China (again, this gets the price down in a tax-protected market) and also assembles some models in India (ditto). All of which frees up UK capacity.
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