COMMENT: Mazda switch no reflection on agency
News last night that Mazda North American Operations, responsible for marketing, distributing and servicing the brand in the US, Canada and Mexico, has dumped long-serving agency Doner for WPP will resonate with anyone in the auto and marcomms sectors but should not be seen as reflecting badly on the outgoing incumbent.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable