Mazda's 'Skyactiv' steamroller media campaign of the last few years largely left just-auto unscathed bar an ongoing onslaught of emailed press releases with the sub-brand mentioned in loud CAPITALS about every five words. Actual invitations to technology/product presentations: none. So I was long overdue to beat on the press office door, borrow a car and see what all the fuss has been about.
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