COMMENT: Designing for youth and unexpected consequences
Author: Graeme Roberts | 11 January 2012
General Motors executives from CEO Dan Akerson to global director of youth strategy, John McFarland, to Chevrolet marketing chief Chris Perry have all been consistently on-message this Detroit show - we are going to listen to young potential buyers, the 18-30 millennials, and we are going to engage them and develop the products that excite passion in them for cars again. Or words to that effect.
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