COMMENT: Designing for youth and unexpected consequences
General Motors executives from CEO Dan Akerson to global director of youth strategy, John McFarland, to Chevrolet marketing chief Chris Perry have all been consistently on-message this Detroit show - we are going to listen to young potential buyers, the 18-30 millennials, and we are going to engage them and develop the products that excite passion in them for cars again. Or words to that effect.
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