Product Eye

Product Eye

Our team bring you informed analysis of selected new vehicle models and put them in automotive industry perspective


New Avant pushes Audi A4 to segment leadership

22 Aug 2016 | Glenn Brooks

Remember when the BMW 3 Series seemed unassailable in the UK and the rest of the European region? The latest Audi A4, which is especially popular as a wagon, is now outselling the Mercedes-Benz C-Class as well as the 3er.


Baleno - Suzuki's first mild hybrid for Europe

16 Aug 2016 | Glenn Brooks

CO2 emissions of 94g/km and official EC consumption numbers of up to 70.6mpg are impressive numbers for a four-metre long five-door diesel hatchback. But Suzuki Europe's newest model, the Baleno, is powered exclusively by petrol engines and those are its numbers.


Volkswagen Beetle Dune - the rugged bug

10 Aug 2016 | Glenn Brooks

It might have raised suspension and wheelarches bedecked with chunks of grey plastic, but Volkswagen isn't calling its new Beetle Dune a crossover. Instead, it's meant to remind us of the ‘Baja Bugs’ associated with west coast America and off road racing. Can this new derivative give the now five year old third generation Beetle a sales boost?


Updated DS 3 key to brand’s growth - ANALYSIS

9 Aug 2016 | Glenn Brooks

The newly revised DS 3 is more convincing as a premium model than the original but as the brand’s volume product, it has a lot of pressure on it to perform.


Q7 e-tron - Europe's first plug-in Audi SUV

29 Jul 2016 | Glenn Brooks

Volvo has gone one way with its four-cylinder petrol-electric plug-in XC90, while Audi believes Europeans wanting a plug-in hybrid SUV will prefer V6 diesel power. How does the first plug-in Q model for this region measure up?


Kia Soul EV - sales rising as plug-ins take off

28 Jul 2016 | Glenn Brooks

Does the arrival of the Kia Niro mean the end for the plug-in Soul? Not at all, especially in Europe where the market for EVs fell just short of 99,000 units in the first half of this year.


New Astra Sports Tourer & future Opel/Vauxhalls

27 Jul 2016 | Glenn Brooks

Vauxhall can’t seem to catch the Focus and Golf but the addition of the new estate is giving the griffin logo brand a strong sales boost, the Astra pulling past the VW Polo in June to become the UK’s sixth best selling model.


Driving the new Q30, and Infiniti future models

22 Jul 2016 | Glenn Brooks

It's been a long time coming but finally European car buyers are becoming aware of Infiniti. The Q30 is the reason why brand sales were up by 177% in the first half of 2016.


Audi S8 plus - if 585PS just isn’t enough power

21 Jul 2016 | Glenn Brooks

Are there really people who think the 585PS 4.0-litre biturbo V8 S8 is too slow? It seems so, as Audi now sells a 605PS plus variant which also has a handy lift in torque to 750Nm.


New biturbo 3.0 for 911 - best Porsche engine yet?

13 Jul 2016 | Glenn Brooks

Porsche’s worldwide sales were up by just three percent in the first half of 2016 but the 911 is doing better than that, deliveries rising by 10 percent. That’s thanks to the release of a model which has had so many changes in mid-life that it even gains a new project code: 991.2, as opposed to 991 for the series which first appeared in late 2011.


New 300PS diesel for Jaguar XJ - ANALYSIS

11 Jul 2016 | Glenn Brooks

Never a big seller, nonetheless JLR does have plans to replace the now six years old Jaguar XJ. That won’t be for another three years but in the meantime, a package of tech updates and a new diesel are paying sales dividends.


Fiat 500 a building block for future small cars

7 Jul 2016 | Glenn Brooks

The latest 500 is a worthy update of what had already been a big seller, especially in European countries. Like Mini, this is an expanding franchise, as the 500e, 500X, 500L and 500 L Living/MPW prove. FCA has further plans to add even more derivatives, each of which should aid the ongoing cause of a major revival in the fortunes of the Fiat brand.


Audi tech migrates south to updated A3

6 Jul 2016 | Graeme Roberts

Audi's updated A3, launched in Europe last April, has reached the UK with new driver assistance systems and engines plus the usual 'mid life facelift' updated headlights and tail lights and other minor styling tweaks. The Audi 'virtual cockpit' is also available in a range that encompasses three- and five-door hatchbacks (the latter dubbed Sportback), a sedan and cabriolet. There are also sport S3 versions, and (not for the UK) electrified e-tron plus g-tron gas-fuelled models.


Volkswagen Ups the ante with city car's midlife Update - analysis

4 Jul 2016 | Graeme Roberts

Volkswagen's mid-life Update for the Up can be summed up as more poke, more connectivity and more customisation. Simple as that.


The self-driving Volvo you shouldn't let drive itself, yet

24 Jun 2016 | Graeme Roberts

It didn't take too long on the Volvo S90/V90 international media launch in sunny southern Spain for Naughty Boy here to get a lecture on Volvo driving.



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