Product Eye

Product Eye

Our team bring you informed analysis of selected new vehicle models and put them in automotive industry perspective


Why non-premium brands should study the Škoda Superb

21 Jul 2017 | Glenn Brooks

So-called value brands are in a death squeeze as premium makes continue to colonise their traditional territory. Or so goes the theory. And how about the supposed fact that to pull in big worldwide sales and profits, a car company must also be in the US market? Škoda breaks these and many other rules.


ANALYSIS - Volvo V90 Cross Country

10 Jul 2017 | Glenn Brooks

Will people in the US take to the V90 CC? That's the key question for a model which replaces the XC70, a car that Audi went after with the A6 allroad, and now Mercedes-Benz wants in on the action too.


Why the Jeep Wrangler is such a money spinner for FCA

6 Jul 2017 | Glenn Brooks

There are certain cars that just keep on selling, no matter what their age. The Wrangler is about to enter its tenth year of production and yet sales keep rising. As was the case in 2016, production looks like being in excess of 250,000 units in 2017 too.


ANALYSIS - Infiniti Q60 3.0 Sport Tech

3 Jul 2017 | Glenn Brooks

The latest Q60 will never be a big seller for Infiniti and with the contraction of the global market for convertibles, there probably won't be a replacement for the old-shape open car. Even so, this challenger for the BMW 4 Series, Mercedes C-Class and Audi Q5 coupés is both a big step forward over the old-shape car and an underrated alternative to the segment leaders.


Are three cylinders enough for the Hyundai i30?

26 Jun 2017 | Glenn Brooks

It’s been six months since series production of the new i30 started in Europe. Hyundai’s regional sales performance reflects the arrival of this fresh C segment hatchback, ACEA data showing an 8.2 per cent rise in May when the market rose by 7.6 per cent.


ANALYSIS - M4 Convertible and future BMWs

19 Jun 2017 | Glenn Brooks

The 2 Series Active Tourer is BMW's best seller in many European markets yet all of the brand's other even-number models are niche vehicles. Having just announced a facelift for the two-door 2 Series cars and a 6 Series GT as well as an 8 Series concept, there has also been news for the 4 Series, in the form of a mid-cycle restyle. That includes the fastest open-top variant, the M4 Convertible Competition.


ANALYSIS - Renegade 2.0-litre diesel and future small Jeeps

15 Jun 2017 | Glenn Brooks

It might be three years old now but still the smallest Jeep just keeps on gathering strength. The boxy-chunky-cute styling give the Renegade global appeal, as the growing list of production locations worldwide attests.


ANALYSIS - Kodiaq and future Škoda SUVs

7 Jun 2017 | Glenn Brooks

Škoda is making big money and ever more vehicles, while extra models - including more SUVs - are on the way. There is no doubting the steady rise in sales and ROI, but the question needs to be asked: does the new Kodiaq offer the value for money which has hitherto been one of the main reasons for the company's success?


ANALYSIS - Kia Niro Hybrid and future derivatives

5 Jun 2017 | Glenn Brooks

For its first attempt at a bespoke hybrid car, Kia came up with a crossover. Even if sales are nowhere near the level of the Prius, the Niro does seem to have found itself an ever expanding pool of keen buyers.


ANALYSIS - Audi Q5 2.0 TDI and the future SQ5s

26 May 2017 | Glenn Brooks

Audi had an instant hit on its hands when it decided to take on the Volvo XC60 and BMW X3 with the first Q5 in 2008. Which is why even with fresh engines and a thoroughly revamped platform, the new model looks not dissimilar to the previous one.


ANALYSIS - Jaguar F-TYPE SVR

25 May 2017 | Glenn Brooks

Jaguar’s new 300PS four-cylinder F-TYPE might have a great CO2 number but can its many attributes compare to the magnificence of the 575PS supercharged V8 which powers the SVR?


ANALYSIS - How EMP2 is key to Peugeot 3008 SUV

15 May 2017 | Glenn Brooks

Production of vehicles which share Groupe PSA's EMP2 architecture is on the rise, with one of the more successful being the Peugeot 3008. Even if its sales can't match those of the Nissan Qashqai and VW Tiguan in Europe, this C segment SUV is greatly aiding Peugeot's mission to lift both image and margins.


ANALYSIS - updated Leon and future SEAT models

8 May 2017 | Glenn Brooks

April was a great month for SEAT, with double digit percentage rises in the brand's top three markets of Spain, Germany and Britain. The Ibiza and Ateca were part of the reason for a surge to 41,400 SEAT registrations. So too was an updated Leon, deliveries of which are now gathering pace in all European countries.


ANALYSIS - Peugeot seeks high margins with Traveller MPV

3 May 2017 | Glenn Brooks

Groupe PSA might be in the process of taking over Adam Opel and Vauxhall Motors but it also has several JVs with one of GM’s main rivals, Toyota. An LCVs venture in France produces not just vans but MPVs too. The Peugeot Traveller is one of three such models.


ANALYSIS - Diesel and hybrid to come for new Honda Civic

24 Apr 2017 | Glenn Brooks

The 2SV series Civic currently being rolled out across European markets is a crucial car for Honda Motor Europe. The division saw its regional market share slump to just one per cent in Q1. The good news is that the tenth generation model is a big improvement on the outgoing 2HC.



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