Product Eye

Product Eye

Our team bring you informed analysis of selected new vehicle models and put them in automotive industry perspective



VEHICLE ANALYSIS: New DS 5 & the future of PSA's luxury brand 21 Jul 2015

It will soon be 60 years since the Citroën DS was revealed to dropped jaws at the 1955 Paris motor show. Now, PSA has a more subtle desire to create a luxury brand based on this car's name. Will a quiet, slow, relentless, Lexus-style approach work?


VEHICLE ANALYSIS: 2015 Mazda6 & future models 17 Jul 2015

As noted recently on just-auto, Mazda is on a roll in its home market but it’s also doing very well in North America, China, Australia and across Europe. The company's largest sedan and its only estate car has been refreshed and is now selling better than ever.


VEHICLE ANALYSIS: 2 Series Gran Tourer & future UKL1 platform BMWs 13 Jul 2015

As recent registrations data from Germany reveal, BMW's decision to spread engineering resources into additional models has brought good and bad news. Now, the just-launched LWB 2 Series MPV should, the firm hopes, attract many conquest sales.


VEHICLE ANALYSIS: 2015 Rio & Kia's future small cars 8 Jul 2015

In South Korea it's always been the Pride, in China it's the K2, while in Europe and the Americas, Kia's B-hatchback is called Rio. The recently updated model is a solid cornerstone for its maker's future small car ambitions, worldwide.


ANALYSIS: 2015 WRX STI & Subaru’s future SGP vehicles 6 Jul 2015

Infamous as the ATM ram raiders' getaway vehicle of choice, the WRX STI brings Subaru lots of welcome and unwelcome publicity. For all that, this compact super-fast sedan remains an engineering tour de force and a seriously exciting car to drive.


VEHICLE ANALYSIS: 2015 Mazda CX-5 & future crossovers 30 Jun 2015

Updated for 2015, the latest Euro 6-compliant Mazda6 has also had a mid-life facelift. A policy of short life cycles for major models is one of the factors driving ever rising sales, allied to the addition of crossovers into yet more segments.


VEHICLE ANALYSIS: Leon X-Perience blazes trail for future SE376 SUV 26 Jun 2015

The Leon range continues to be SEAT's salvation, its multiple bodystyles successfully tempting ever more buyers to switch to the Spanish brand. The most recent addition, the X-Perience, means the line-up now includes a crossover too.


VEHICLE ANALYSIS: Toyota Auris adds clever small gasoline engine 24 Jun 2015

Toyota has added a 1.2-litre turbocharged petrol engine to its revised Auris model. The company says the new four-cylinder direct injection unit delivers performance similar to that of a 1.6-litre engine but with lower fuel consumption and CO2 emissions.


VEHICLE ANALYSIS: 2016 Maserati Quattroporte & future plans 23 Jun 2015

Sales of the Jaguar XJ might be stuck at saddening levels, but another 'old' brand is having much success with its own full sized luxury saloon.


VEHICLE ANALYSIS: New TTS & Audis for 2016 and beyond 16 Jun 2015

Has Audi ever bettered the styling of the original AU314 TT? Certainly to many eyes, the second generation model was a disappointment, but the progressive tech and aggressive looks of the new model are a big step ahead, especially in TTS form.


VEHICLE ANALYSIS: New Touareg 3.0 TDI & future VW SUVs 4 Jun 2015

The need for Euro 6 compliancy has seen Volkswagen fitting the facelifted Touareg with a new 3.0-litre V6 diesel. There are also interesting plans for VW’s global SUV strategy, with multiple models in the future products pipeline.


VEHICLE ANALYSIS: Lexus RC F & future brand plans 29 May 2015

Lexus sales are soaring in the UK, and all across the European continent, even in Germany. What's happened? New products, in short. Arguably the best of the lot is the F version of the RC, a true super-coupe.


VEHICLE ANALYSIS: Mini JCW & future model plans 28 May 2015

The Mini John Cooper Works is fast (of course), handles brilliantly (ditto) and is being launched as a three-door only (but a convertible and/or a five-door might follow). This latest model for BMW Group's UKL1 architecture will also soon be joined by yet more new Minis.


VEHICLE ANALYSIS: Celerio the first of multiple future Suzukis 19 May 2015

Don't let the vanilla styling make you overlook the importance of the Celerio hatchback for Suzuki in Europe. The days of this brand being a body-on-frame SUV specialist are over, and multiple additional cars and crossovers are in the product pipeline.


VEHICLE ANALYSIS: Ford Europe targets small fleets with Vignale 14 May 2015

Ford says it is targeting small fleet buyers with its premium feel Vignale sub-brand for Europe which will debut with the Mondeo Vignale.


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