OEM product strategy summaries

OEM product strategy summaries

Analysis of major OEM group product strategies by major segment, platform/architecture and future models


ANALYSIS - future Chevrolet SUVs & pick-ups

26 Jul 2017 | Glenn Brooks

The final instalment in a series which has looked at the current and future vehicles of General Motors now goes under the skin of Chevrolet division's light trucks.


ANALYSIS - what the future holds for Chevrolet cars

13 Jul 2017 | Glenn Brooks

Following a major expansion in the 2000s, Chevrolet is now shrinking. Fast. GM has pulled its largest brand from all European markets (though the Corvette and Camaro remain available), and a withdrawal from India and South Africa has now begun too. Meanwhile, in the US, China and South Korea, sales of Chevy car models are falling, leaving Brazil as the world's only large market where things are improving.


ANALYSIS - Holden's future under GM and Groupe PSA

5 Jul 2017 | Glenn Brooks

Over the last five years, GM has slipped from second place in Australia to its current fourth position. General Motors Holden fears that with the closure of only car plant near Adelaide in October, the brand could slide further.


ANALYSIS - current and future GMC trucks and SUVs

30 Jun 2017 | Glenn Brooks

GMC is General Motors' second largest division by sales volume in North America. While traditionally a truck brand, it continues to evolve, with smaller and more fuel efficient SUVs and crossovers added in recent years. That strategy is working well, with sales for the year to the end of May reaching 221,741 units, a year on year gain of five per cent.


ANALYSIS - SUVs mean Buick could pass Toyota in China

21 Jun 2017 | Glenn Brooks

Buick cars and light trucks are the focus of the second feature in the series concerning the current and future vehicles of General Motors.


GM China's future vehicles - Baojun and Wuling

16 Jun 2017 | Glenn Brooks

Baojun and Wuling are two of the best selling brands in China, and each is controlled by the SAIC General Motors Wuling joint venture. This is the first part of a look into each of GM's passenger vehicles divisions and their worldwide models, both current and future.


ANALYSIS - the electrified future of BMW

13 Jun 2017 | Glenn Brooks

By 2025, BMW believes that as many as one in four of the vehicles it produces will be electric in one form or another. That means hybrid, EV, PHEV or hydrogen fuel cell. This, the final feature in a series concerning BMW Group's models, looks at the BMW brand's existing and future electrified cars and SUVs.


ANALYSIS - current and future BMW SUVs

9 Jun 2017 | Glenn Brooks

BMW Group, which built 2.37m vehicles in 2016, has an internal target of expanding this to three million by 2020 and in so doing outpace Mercedes-Benz. Mini has a supporting role in the plan but the heavy lifting will have to be done by the BMW brand, and that should fall mainly on the shoulders of multiple as yet unseen SUVs.


ANALYSIS - BMW's Mini, Rolls-Royce and Zinoro future models

6 Jun 2017 | Glenn Brooks

This is the second BMW Group feature on the topic of current and future models. The first looked at BMW brand passenger cars. Now, it is the turn of Mini, Rolls-Royce and a joint venture Chinese brand, Zinoro. The third feature will concentrate on BMW SUVs and the fourth will examine the brand's electric models.


ANALYSIS - current and future BMW cars

1 Jun 2017 | Glenn Brooks

Due to Audi's now resolved dispute with its Chinese dealer network, BMW Group recently became the biggest premium manufacturer in the world's largest market. Cash-rich yet needing to be cautious due to its relatively small size compared to Volkswagen and Daimler, BMW is pouring money into renewing both its global model range and trying to create sub-segments which it could dominate in the 2020s.


ANALYSIS - future Mercedes-Benz hybrid & electric vehicles [updated]

30 May 2017 | Glenn Brooks

The final feature in just-auto's focus on Daimler's current and future passenger vehicles concerns Denza, Mercedes-EQ EVs, plus Mercedes-Benz hybrids, plug-in hybrids, EVs and hydrogen fuel cell vehicles.


ANALYSIS - future Mercedes-Benz SUVs and pick-ups

22 May 2017 | Glenn Brooks

This is the fifth of six features examining the current and future models of Daimler brands. Its focus is on Mercedes-Benz crossovers, SUVs and pick-ups. The final feature will be on electric vehicles.


ANALYSIS - current and future Mercedes-Benz cars

18 May 2017 | Glenn Brooks

Mercedes-Benz Cars remains locked in battle with BMW and Audi for the title of the world's number one premium passenger vehicle brand. The Daimler division has launched multiple additional vehicles in recent times and more are planned. Existing plants are being expanded and new ones are on the way in Mexico and Russia.


ANALYSIS - current and future Mercedes-AMG models

17 May 2017 | Glenn Brooks

Daimler sold 98,235 AMG-badged vehicles in 2016 and it will easily pass the hundred thousand mark this year. This report gives an overview of the current Mercedes-AMG global model range, while also looking ahead to what's due for release well into the 2020s.


ANALYSIS - current and future smart vehicles

8 May 2017 | Glenn Brooks

Following on from the exploration of Mercedes-Maybach's current and future models line-up, the second feature in just-auto's focus on the brands of Daimler AG is smart.



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