Brooks On OEM Product Trends

Brooks On OEM Product Trends

By: Glenn Brooks

Analyst Glenn Brooks looks at OEM new product developments in the context of company strategies and market trends

FRANKFURT DEBUTS LIST: Toyota Prius & future Qashqai rival added 2 Sep 2015

Toyota will give the Prius its worldwide public debut at the 2015 Frankfurt IAA.

COMMENT: Volvo's US sales surge as China reverses 1 Sep 2015

Volvo Cars has finally seen its plans for a return to strong growth in the US realised. An 18% YoY rise in August to 5,870 registrations compares to a 10% drop in China to 5,574. A strong order bank for the new XC90 is one of the main reasons for the return to form in what had for decades been the brand's best global market.

EXCLUSIVE: SsangYang’s secret Jeep Renegade rival 25 Aug 2015

SsangYong's unfolding strategy as a crossover and SUV specialist brand in the style of Jeep, Land Rover and Haval has been confirmed to by a company insider. The source has also revealed that a small SUV will be added to the range in 2017.

VEHICLE ANALYSIS: 2016 Land Rover Discovery & 2017 L462 24 Aug 2015

It might be more than a decade old but the Discovery is still one of the best four by fours that money can buy - constant development, including the latest Euro 6 compliant diesel engine, has ensured that.

2015 JAKARTA SHOW: World premieres 21 Aug 2015

There were global debuts from Daihatsu, Honda, Suzuki and Toyota at the press preview day of the Gaikindo Indonesia International Motor Show 2015 (GIIAS).

VEHICLE ANALYSIS: MY2016 Volvo S60 & V60 Cross Country 20 Aug 2015

In releasing the new S60 Cross Country, Volvo thinks there might just be a niche for an extended ground clearance D segment sedan. And, the company is hedging its bets, by also launching the V60 Cross Country estate.

ANALYSIS: Honda’s Bold Runabout Vehicle (BR-V) - the Next Big Thing? 20 Aug 2015

Underlining Honda's increasingly smart move towards investing where populations and incomes are rising in Asia, the company has just revealed a prototype of a new model, the BR-V.

LA DEBUTS LIST: Hyundai Elantra added 19 Aug 2015

Hyundai Motor Company is the second OEM to have announced a world debut for November's Los Angeles auto show.


The 64th Pebble Beach Concours d'Elegance and associated events took place from 13-16 August as part of Monterey Car Week. The following is a list of concept and new model world premieres.

VEHICLE ANALYSIS: Euro 6 Sorento 2.2 diesel & future Kia SUVs 17 Aug 2015

The Sorento must surely be one of Kia Motors’ most profitable vehicles, especially in Europe. British market prices now stretch beyond the GBP40,000 mark, which arguably makes the latest model a premium brand vehicle.

2016 INDIA AUTO EXPO DEBUTS: Tata X104 world premiere 17 Aug 2015

The first of multiple vehicles to be given a world premiere at next February's Auto Expo, India's biennial motor show, has been named.

2016 GENEVA SHOW DEBUTS: Lamborghini one-off supercar 17 Aug 2015

Lamborghini is the second brand to have announced a world premiere for the 2016 Geneva motor show.

ANALYSIS: Honda Europe in crisis - where's the Waku Waku? 14 Aug 2015

Is it far fetched to suggest that Honda might eventually withdraw from the European market? That would be the worst possible scenario but where is the vision to prevent such a humiliation for this company, a global giant which keeps failing in EU markets?

US: BMW M4 GTS concept previews water injection technology 14 Aug 2015

A concept version of the BMW M4 is making its global debut at this week's Monterey Car Week in California. The prototype's engine features water injection, which is claimed to both boost power and lower fuel consumption.

VEHICLE ANALYSIS: Subaru Outback & future models to 2021 13 Aug 2015

It's a big seller in the USA, but here in Europe, the latest Subaru Outback is a fairly rare sight. That's a shame, as it makes a terrific family car and its rev-happy Boxer diesel engine is a brilliant piece of engineering for enthusiast owners.

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