Brooks On OEM Product Trends

Brooks On OEM Product Trends

By: Glenn Brooks

Analyst Glenn Brooks looks at OEM new product developments in the context of company strategies and market trends


ANALYSIS - future Mercedes-Benz SUVs and pick-ups

22 May 2017 | Glenn Brooks

This is the fifth of six features examining the current and future models of Daimler brands. Its focus is on Mercedes-Benz crossovers, SUVs and pick-ups. The final feature will be on electric vehicles.


ANALYSIS - current and future Mercedes-Benz cars

18 May 2017 | Glenn Brooks

Mercedes-Benz Cars remains locked in battle with BMW and Audi for the title of the world's number one premium passenger vehicle brand. The Daimler division has launched multiple additional vehicles in recent times and more are planned. Existing plants are being expanded and new ones are on the way in Mexico and Russia.


ANALYSIS - current and future Mercedes-AMG models

17 May 2017 | Glenn Brooks

Daimler sold 98,235 AMG-badged vehicles in 2016 and it will easily pass the hundred thousand mark this year. This report gives an overview of the current Mercedes-AMG global model range, while also looking ahead to what's due for release well into the 2020s.


ANALYSIS - How EMP2 is key to Peugeot 3008 SUV

15 May 2017 | Glenn Brooks

Production of vehicles which share Groupe PSA's EMP2 architecture is on the rise, with one of the more successful being the Peugeot 3008. Even if its sales can't match those of the Nissan Qashqai and VW Tiguan in Europe, this C segment SUV is greatly aiding Peugeot's mission to lift both image and margins.


Future model blitz from BMW for Frankfurt IAA

12 May 2017 | Glenn Brooks

A BMW insider has confirmed to just-auto that the company will use the showcase of the Frankfurt IAA in September to commence its fightback against Mercedes-Benz and Audi. There will be "multiple" world premieres and that will include the M5 and X2 as well as a concept version of the X7.


Volkswagen names German plant that will build EVs

9 May 2017 | Glenn Brooks

Zwickau-Mosel has been named by Volkswagen as the production location for not only its I.D. electric car but three other EVs. All will use the MEB architecture.


ANALYSIS - current and future smart vehicles

8 May 2017 | Glenn Brooks

Following on from the exploration of Mercedes-Maybach's current and future models line-up, the second feature in just-auto's focus on the brands of Daimler AG is smart.


ANALYSIS - updated Leon and future SEAT models

8 May 2017 | Glenn Brooks

April was a great month for SEAT, with double digit percentage rises in the brand's top three markets of Spain, Germany and Britain. The Ibiza and Ateca were part of the reason for a surge to 41,400 SEAT registrations. So too was an updated Leon, deliveries of which are now gathering pace in all European countries.


ANALYSIS - current and future Mercedes-Maybach models

4 May 2017 | Glenn Brooks

Daimler is the latest manufacturer to be featured in just-auto's ongoing series of product strategy summaries. In this first part, the current and future models of Mercedes-Maybach are examined.


ANALYSIS - Peugeot seeks high margins with Traveller MPV

3 May 2017 | Glenn Brooks

Groupe PSA might be in the process of taking over Adam Opel and Vauxhall Motors but it also has several JVs with one of GM’s main rivals, Toyota. An LCVs venture in France produces not just vans but MPVs too. The Peugeot Traveller is one of three such models.


ANALYSIS - Nissan future models part 3

28 Apr 2017 | Glenn Brooks

The first of three features examining current and future Nissan brand models took an in-depth look at passenger cars. The second examined crossovers, SUVs and pick-ups. Now, in the final instalment, the focus is on MPVs/minivans, Hybrids, EVs and PHEVs.


ANALYSIS - Nissan future models part 2

27 Apr 2017 | Glenn Brooks

The first of three features examining current and future Nissan brand models, took an in-depth look at passenger cars. The second now examines crossovers, SUVs and pick-ups. The final instalment, to be published on 28 April, will focus on MPVs/minivans, Hybrids, EVs and PHEVs.


ANALYSIS - Diesel and hybrid to come for new Honda Civic

24 Apr 2017 | Glenn Brooks

The 2SV series Civic currently being rolled out across European markets is a crucial car for Honda Motor Europe. The division saw its regional market share slump to just one per cent in Q1. The good news is that the tenth generation model is a big improvement on the outgoing 2HC.


2017 Shanghai motor show world premieres

24 Apr 2017 | Glenn Brooks

Auto Shanghai 2017 did not disappoint, with a vast number of concept, prototype and production model world debuts. The most important vehicle premiere will probably prove to be the Wuling Hong Guang S3, this being the first SUV for the number one brand in the world's largest market.


ANALYSIS - 2017 Lexus IS 300h

21 Apr 2017 | Glenn Brooks

The IS hybrid is one of those cars you don't often see, especially in the UK, which is a pity, as the IS 300h deserves to be far more popular than it is.



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