Beecham's Tech-Talk

Beecham's Tech-Talk

By: Matthew Beecham

Matthew Beecham interviews automotive component industry specialists to learn more about changing technologies and new innovations.



Yanfeng Automotive Interiors VP on the Chinese luxury car market potential, young consumer preferences, urbanisation dynamics and creating a better life on board an autonomous car – Q&A 1 Feb 2016

Last summer saw the official launch of Yanfeng Automotive Interiors (YFAI), a joint venture between Yanfeng Automotive Trim Systems Co Ltd and Johnson Controls. YFAI has sales revenues of some $8.5 billion, an order backlog of $10 billion and expectations to gain further market share in China and other Asian markets. Its product portfolio includes instrument panels and cockpit systems, door panels, floor consoles and overhead consoles. Matthew Beecham caught up with Han Hendriks, Vice President Advanced Product Development & Sales at YFAI to learn more about the company’s growth prospects.


Briefing - How would a self-driving vehicle change your daily commute? (Part 2) 26 Jan 2016

The second part of this month’s briefing reviews just some of the supplier autonomous driving innovations that caught our eye in the consumer electronics show (CES) and Detroit auto show this month. While they may not be household names, the likes of Autoliv, Bosch, Continental, Delphi, Denso, Magna, Valeo, Visteon and ZF TRW will heavily influence how your autonomous car will perform. Here, the tech talk is on sensor fusion (critical for self-driving cars), connectivity and vehicle-to-everything. In the meantime, semi-autonomous technologies are becoming more affordable thereby paving the way for mass-vehicle market growth.


Briefing - CES, new playground for the auto industry (Part 1) 18 Jan 2016

Among those traditional automakers taking space at this year’s consumer electronics show (CES) – and stealing much of the limelight - were Audi, BMW, Ford, GM, Mercedes-Benz, Toyota, Hyundai-Kia and VW. Presentations from new names such as Faraday Future and potential disrupters Google and Apple gave the show an extra buzz. The accent was on personalisation of the driver experience via cloud connectivity, shared autonomous vehicles and even drone technology. In this month’s management briefing – the first of two parts – we draw on automakers’ plans for partial- and fully-autonomous cars to see what we can learn from it all. Our second part turns the spotlight on supplier ADAS innovations - from Autoliv to ZF TRW - that caught our eye in Vegas and Detroit over the past few weeks.


Ansible Motion on using full motion simulators to validate ADAS – Q&A 13 Jan 2016

With ever increasing complexity comes the challenge of testing in the real world. Matthew Beecham spoke to Kia Cammaerts, founder of Ansible Motion, manufacturers of ‘engineering-class’ driver in the loop (DIL) simulators, to learn how such simulators can offer OEMs and suppliers a way to validate advanced driver assistance systems (ADAS).


Continental Automotive on next-generation sensor applications - Q&A 12 Jan 2016

Continuing just-auto’s series of interviews with tier one suppliers, Matthew Beecham spoke to executives of Continental Automotive about next-generation sensors and market growth.


Falken Tyres’ European marketing chief on a new branding strategy – Q&A 11 Jan 2016

Continuing just-auto’s series of interviews with tyre makers, Matthew Beecham spoke to Falken Tyres’ newly-appointed European head of marketing, Stephan Cimbal. He joins at a crucial time for the business as parent Sumitomo Rubber Industries dissolves its relationship with Goodyear, allowing Falken Tyre to step out of the shadow of the Dunlop brand across Europe. With this, Cimbal is spearheading a new branding era and marketing approach for Falken.  


Harman on Dirac Research, audio market drivers and good margin options - Q&A Part 2 23 Dec 2015

In our second interview with Harman, Matthew Beecham asked EVP and President Lifestyle Audio Division Michael Mauser about forces driving the audio market and innovations it is introducing to sustain growth.


AGC Automotive Europe on delivering larger glazed surfaces, smart screens and total solutions for OEMs – Q&A 18 Dec 2015

Continuing just-auto's series of interviews with tier one manufacturers, Matthew Beecham spoke to Antoine Luijkx of AGC Automotive Europe's Strategic Marketing department about some key market and technical trends driving the auto glazing sector and how windows could become a screen for more infotainment in the self-driving car.


Why Cytec Industries has opened a US$13m composite application centre in the UK – Q&A 17 Dec 2015

Cytec Industries Inc recently opened a US$13 million application centre in Heanor, UK, adjacent to its existing manufacturing and R&D site. The opening marks another milestone for the advanced composite and process materials supplier in its strategy to develop new technologies for the automotive market. To find out more, we spoke to Alexander Aucken, Cytec Global Automotive Manager.


Harman on why partnering is essential in the infotainment and connectivity sector – Q&A Part 1 16 Dec 2015

Harman recently partnered with Renesas to improve its in-vehicle network and infotainment solutions. Matthew Beecham caught-up with Harman’s Phil Eyler, Executive Vice President and President of Infotainment to find out how this alliance and others are supporting the brand in a highly competitive sector. In Part 2, we interview Harman’s EVP and President Lifestyle Audio Division Michael Mauser about the audio innovations it is bringing to the market to sustain growth.


Saint-Gobain Sekurit marketing director on thinner glazings, laminated sidelite fitment growth and polycarbonate windscreens - Q&A 14 Dec 2015

Continuing just-auto’s series of interviews with tier one manufacturers, Matthew Beecham spoke to Dr Volkmar Offermann, Marketing Director of Saint-Gobain Sekurit about some key market and technical trends driving the auto glazing sector, including OEMs’ interest in thinner windows and even polycarbonate windshields.


How Renault partnered with València University to develop new powertrain concepts targeting CO2 reduction – Q&A 4 Dec 2015

As automakers search for novel ways to improve fuel efficiency, technology partnering with universities remain popular. Matthew Beecham spoke to Pascal Tribotté and Frederic Ravet from Renault in France and Francisco Payri and Ricardo Novella from CMT Motores Térmicos at the Universitat Politècnica de València in Spain to learn how industry-academia collaboration can deliver some powerful results.


International Automotive Components on personalizing tomorrow’s car interiors – Q&A 18 Nov 2015

Continuing just-auto’s series of interviews with tier one suppliers, Matthew Beecham spoke to Fritz Schweindl, Director Advanced Engineering International Automotive Components (IAC) Europe. IAC is a global supplier of automotive components and systems, including interior and exterior trim.


Denso VP on developing concepts for tomorrow’s car air-con - Q&A 10 Nov 2015

Continuing just-auto's series of interviews with tier one suppliers, Matthew Beecham spoke to Roland Priesemuth, Vice President Business Development, Denso Thermal Europe Centre about the key market drivers for climate control technologies.


Q&A: Bonding with Henkel Adhesive Technologies 9 Nov 2015

Continuing just-auto's series of interviews at the 2015 Equip Auto show, Matthew Beecham caught up with with Franck Cama, Country Manager France & Benelux for Henkel AG & Co. KGaA's General Industry market segment and Head of Vehicle Repair & Maintenance Steering Unit - Western Europe.


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