Beecham's Tech-Talk

Beecham's Tech-Talk

By: Matthew Beecham

Matthew Beecham interviews automotive component industry specialists to learn more about changing technologies and new innovations.


Volvo’s safety trademark spelt out on the S60

21 Jul 2017 | Matthew Beecham

Continuing just-auto/QUBE's review of interior design and safety technology trends, we take a closer look at Volvo’s premium mid-size S60.  While the S60 is a solid, safe and sensible choice, it comes bristling with an appealing spec.


DSD on the transmission engineering landscape - Q&A

20 Jul 2017 | Matthew Beecham

Continuing just-auto/QUBE’s series of interviews with suppliers, we spoke to Alex Tylee-Birdsall, co-founder and director of Drive System Design, about how the transmissions market is undergoing a period of change.


Manufacturers energise the solar car roof market

19 Jul 2017 | Matthew Beecham

Despite the fascination for clean tech, commercialising solar roofs have been weighed down by the extra cost and complexity. Continuing just-auto/QUBE’s series of research snapshots, we take a look at who is doing what to energise the solar roof market.


Denso - digitalisation is transforming the European aftermarket

14 Jul 2017 | Matthew Beecham

Continuing just-auto/QUBE’s series of interviews with tier one component manufacturers, we spoke to Ruslan Leontiev, product manager starters & alternators and wiper blades, and Alexey Bartashevich, senior manager aftermarket products, both Denso Aftermarket & Industrial Solutions.


Magna VP on Industry 4.0, VR and RocketSpace

13 Jul 2017 | Matthew Beecham

Continuing just-auto/QUBE’s series of interviews with tier one component suppliers, we spoke to Ian Simmons, Vice President, Business Development, Corporate R&D, Magna International about Industry 4.0, virtual reality (VR) technologies and its venturing strategy.


Changing times for wipers – Q&A with Trico

12 Jul 2017 | Matthew Beecham

In theory, the wiper blade is a service replacement item. But in reality, motorists often wait until the product is disintegrating before replacing it. Research indicates that 60 percent of drivers who do not install their own wiper blades cite the confusing assortment of adaptors that accompany replacement blades as the reason. Trico Products has been doing its bit to raise awareness of the dangers of worn-out blades and make the mechanics of replacing them simpler. Continuing just-auto/QUBE’s series of interviews with tier one component manufacturers, we spoke to Sam Robinson, Product and Brand Manager for Trico Products to learn how the wiper blade market is shaping up and why step-by-step replacement blade fitting videos are rejuvenating the DIY market.


Takata bags a buyer - ANALYSIS

27 Jun 2017 | Matthew Beecham

Since April 2013, when carmakers began recalling deadly faulty airbags supplied by Takata, the family-controlled parts maker’s fortunes have been in free fall. The massive recall resulted in an apology from the world’s second-largest supplier of airbags and it filing for bankruptcy.


Interior design and technology - Suzuki Swift

26 Jun 2017 | Matthew Beecham

Since the Suzuki Swift first appeared on the planet way back in 2005, it has attracted some 5.4 million buyers worldwide, 127, 000 in the UK alone. The automaker’s latest and third generation Swift swooped into showrooms dotted across the UK earlier this month with bosses predicting 12,500 units to fly off the shelves in the first full year. Continuing QUBE/just-auto's review of interior design and technology trends, we take a closer look at the new Swift.


You’ll never drive alone - automakers adopt virtual driver assistants

26 Jun 2017 | Matthew Beecham

While giving instructions in our cars is nothing new, putting questions to the likes of Alexa and Cortana while on the road is. Carmakers are fast adopting virtual assistants, confirming that speech is becoming the preferred interface for tomorrow’s cockpit. Continuing just-auto/QUBE’s series of research snapshots, this one takes a look at virtual driver assistants and who is embracing who.


Lightweight monotube dampers – Q&A with BWI Group

19 Jun 2017 | Matthew Beecham

As OEMs pursue lighter vehicles to help comply with CO2 emissions legislation, ever more pressure is being placed on Tier 1 suppliers to provide lighter components. Continuing just-auto/QUBE’s series of interviews, we spoke to Marcin Knapczyk, engineering manager at global braking and chassis systems specialist, BWI Group, about how far lightweighting has come and where it is set to go.


Automakers mix virtual reality with the real world

19 Jun 2017 | Matthew Beecham

Forget glossy brochures and the pantomime of buying a new car. Game software and wearable technology is changing the way we shop. Consumers in shopping centres or sitting at home can now visualise their next yet-to-be-launched car in any configuration using a Virtual Reality (VR) headset. Continuing just-auto/QUBE’s series of research snapshots, this one takes a look at how, from engineering and styling to marketing and retail, VR continues to surprise and delight.


Interior design and technology - Vauxhall Mokka X

12 Jun 2017 | Matthew Beecham

It is only when you get to drive a certain car model for a few days that you begin to notice them everywhere. The Vauxhall Mokka is no exception, with more than 120,000 buyers here in the UK alone, its single biggest market in Europe. Continuing QUBE/just-auto's review of interior design and technology trends, we take a closer look at the facelifted and renamed Mokka X.


Driving passion - the psychology of driving a car

12 Jun 2017 | Matthew Beecham

Continuing just-auto/QUBE’s series of interviews, we spoke to Thomas Ebenfeld, psychologist and managing partner of Concept M, about what makes car consumers tick. Headquartered in Cologne, Germany with offices worldwide, Concept M consists of a group of psychological market researchers with a focus on the automotive industry.


RESEARCH SNAPSHOT - Steering tomorrow’s car

6 Jun 2017 | Matthew Beecham

From a niche product for small cars to a technology of choice for all, electric power steering (EPS) remains ever popular as OEMs develop yet more fuel-efficient cars and push to reduce CO2 emissions. Continuing just-auto/QUBE's series of research snapshots, this one reviews some market and technical trends in the steering system sector.


Carbon fibre in car production – weighing up the benefits

1 Jun 2017 | Matthew Beecham

Until recently, the use of carbon fibre in vehicle manufacture has been confined to high-end, low-volume vehicles - a fashionable choice for the automotive elite. Yet times are changing. Continuing just-auto/QUBE's series of research snapshots, this is the second of two parts reviewing lightweighting developments using magnesium and carbon fibre.



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