Beecham's Tech-Talk

Beecham's Tech-Talk

By: Matthew Beecham

Matthew Beecham interviews automotive component industry specialists to learn more about changing technologies and new innovations.


Eden Games gears up for mobile devices

16 Jan 2017 | Matthew Beecham

The global gaming market is accelerating at a rapid rate. The sheer scale and reach has meant the traditionally conservative automotive industry is now embracing the opportunities for both revenues and exposure. In this interview, David Nadal, CEO and founder of Eden Games explains why these are exciting times for games developers playing in the automotive industry.


Interior design and technology - Vauxhall Astra

12 Jan 2017 | Matthew Beecham

Inspired by the Monza concept, the seventh-generation Vauxhall Astra made its global debut at the 2015 IAA. As one of the UK’s best-sellers, Astra is a household name for British car buyers with almost three million sold in the country over the last 38 years. Built at the carmaker’s Ellesmere Port factory, the mid-size hatchback is based on a lightweight vehicle architecture with a new design, punchy powertrains and novel technologies. Continuing just-auto's review of interior design and technology trends, we borrowed one to take a closer look.


Falken swoops on the European OE tyre market

11 Jan 2017 | Matthew Beecham

Falken Tyre recently formed an OE partnership with Czech car manufacturer Škoda, marking the latest in a series of manufacturer relationships. To find out more and how the OE side of its business is shaping up, we spoke to the tyre maker’s European head of marketing, Stephan Cimbal.


Visteon on transforming the car cockpit experience

9 Jan 2017 | Matthew Beecham

Continuing just-auto’s interviews with Visteon, we spoke to the vehicle cockpit electronics supplier's chief marketing officer, Tim Yerdon. In explaining how the car’s cockpit is expanding from being a physical space to an interface, he highlighted the trend for larger, curved displays, opportunities for augmented reality-HUDs and improving user experiences for automated driving and car sharing.  "There’s a lot of cool technology out there," says Yerdon, "but our job is to make it work and survive in the automotive environment."


NextEV US CEO on Car 3.0 and delivering a premium user experience

6 Jan 2017 | Matthew Beecham

With a team in motorsport’s first all-electric race series, the FIA Formula E Championship, and a recruitment drive that has attracted top names from the automotive, technology and internet industries, NextEV is a name that has become increasingly familiar in the last two years. It is a global start-up, founded in China in 2014 with 12 offices and 2,000 employees worldwide. Last November, the company announced its user brand NIO and unveiled a 1,360ps supercar, the NIO EP9, in London. We spoke to US CEO, Padmasree Warrior to find out more.


CES 2017 - Visteon CTO on AI and a centralised, cyber secured ADAS solution

5 Jan 2017 | Matthew Beecham

Continuing just-auto’s series of interviews with global automotive component suppliers, we caught up with Visteon’s chief technology officer, Markus Schupfner on the eve of the consumer electronics show (CES). He joined Visteon in April 2016 and is the executive tasked with executing the supplier’s technology roadmap – evolving ADAS platforms to autonomous driving.


CES 2017 - Visteon CEO on transforming the future of mobility

3 Jan 2017 | Matthew Beecham

Continuing just-auto’s series of interviews with global automotive component suppliers, we caught up with Visteon’s president and CEO, Sachin Lawande on the eve of the consumer electronics show (CES). Here he explains the supplier’s next-generation Phoenix infotainment platform, augmented reality head-up display and business growth in Asia.


Next wave of gesture recognition technologies

21 Nov 2016 | Matthew Beecham

If you like talking to your car to operate certain functions, you can now wave and take a swipe at it. While gesture recognition is used in consumer electronics, it is now creeping into vehicles. Given that prodding and pinching at a touchscreen while driving can be distracting, using hand gestures and even eye movements to control climate and switch radio channels is seen as the next best thing. Continuing just-auto's series of research snapshots - pulled from its automotive research platform, QUBE – reviews the stage reached with gesture recognition and what we can expect to see in tomorrow's car.


Tomorrow’s car sharing – digitally powered, keyless and driverless

14 Nov 2016 | Matthew Beecham

While car (ride) sharing has been around since the 1950s, it only really came of age in the 1990s with a number of small scale schemes dotted across Europe and North America. Since then its use has become widespread in the shared economy. This research snapshot reviews some of the latest car sharing schemes on offer, prospects for self-driving car sharing and the implications for car interior design.


Interior design and technology - Volvo S90

11 Nov 2016 | Matthew Beecham

Continuing just-auto's review of interior design and technology trends, we take a closer look at the Volvo S90.  Its minimalist cockpit, swish interior and smooth, punchy powertrain make it a strong challenger in the large executive saloon market.


Pay attention drivers – your car is watching you

9 Nov 2016 | Matthew Beecham

Research by the Royal Society for the Prevention of Accidents shows that driver fatigue may be a contributory factor in up to 20 percent of road accidents. While driver alert systems – aimed at identifying signs of driver fatigue – have been around for a while, eye tracking and camera-based facial recognition technology are under development. This research snapshot reviews the stage reached with driver alertness technologies and what we can expect to see on tomorrow’s cars.


How Harman is harmonising the millennial market – Q&A

21 Oct 2016 | Matthew Beecham

Forget 22-inch wheels, a recent study found that around one-third of new car buyers say that the audio brand in their next vehicle would have a significant impact on their purchase consideration. We caught up with Michael Mauser, EVP and president of Harman’s lifestyle audio division, to learn how the sound specialist developed an audio system for the new Toyota C-HR, why its audio solutions are increasingly found in small car platforms, and how Voyager Drive offers a high-end audio experience for millennials.


Tomorrow’s car seats – lighter, smarter, kinetic

21 Oct 2016 | Matthew Beecham

The three megatrends impacting the global automotive industry, namely fuel efficiency, individualisation and autonomous driving, strongly influence the shape and form of tomorrow’s car seat. Continuing just-auto's series of research snapshots - pulled from its automotive research platform, QUBE – this one takes a closer look at some approaches to car seat design.


Park assist makes parallel parking a breeze

18 Oct 2016 | Matthew Beecham

A recent survey revealed that 15 percent of drivers avoid parallel parking and three-quarters get ‘stage fright’ when trying to park in front of other drivers. Parking assistance technologies can spare any blushes and are available on a range of cars, including the Ford Fiesta and Vauxhall Corsa (as seen on TV). Here we review such helpful technologies and what we can expect on tomorrow’s car.


Gordon Murray, Shell and Geo Technology co-engineer a 107mpg city car concept

13 Oct 2016 | Matthew Beecham

The Shell Project M car is the result of a technology partnership between Gordon Murray Design, Shell Lubricants and engine specialists Geo Technology. Over the past few years, the trio has co-engineered the car’s body, engine and lubricants to minimise fuel use and CO2 emissions. It is hoped that by achieving a three-digit mpg number will inspire fresh thinking about personal mobility while minimising energy using existing technologies and materials. The space-age car recently showcased is a reengineered version of Gordon Murray’s T25 city car, produced in 2010. To learn more about Project M and its potential, just-auto were among the first group to drive it.



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