LR in the black, Jag in the mire
31st August 2004 17:54

Good to hear that Land Rover’s financial position is looking a lot better ahead of a crucial meeting next week involving LR management, unions and PAG boss Mark Fields. It augurs well, along with reports that LR management and unions are of one voice. But there’s a certain irony in that LR is being asked for productivity improvements to match Jaguar plants and Jaguar is still losing a packet. The big question for Jaguar is this: how much of its losses are down to an excessive cost base (basically too many assembly plants), weak dollar against sterling (certainly a factor) or just plain inferior product lines/wrong pricing versus strong competition – especially in the US market?

Land Rover back in the black

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