INTERVIEW: It's a 'good year' for run-flat tyres
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Summary: As one of the world's largest tyre producers, Goodyear's brands include Goodyear, Dunlop, Kelly, Fulda, Debica, Sava and various house brands. Matthew Beecham talked with James Bailey, corporate communications manager, Goodyear, about the company's tyre branding strategy, drivers of innovation and run-flat business.
Word count: 2,309
Date: 18 September 2008
Source: just-auto.com editorial team
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