UK: Fiat sees 'brand transformation'

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Summary: The head of Fiat's UK distribution company believes the brand is making good progress to transform its prospects and reposition itself ahead of what he thinks will be a concerted challenge, globally, for European brands from emerging companies in places like China. Read the complete article…

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Word count: 893

Date: 3 July 2009

Source: just-auto.com editorial team

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