UK: Smart claims a first for text message response system to TV advertising
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Summary: DaimlerChrysler's Smart has become the first car manufacturer in the UK, and possibly the world, to use SMS responses in its TV advertising, allowing viewers to arrange test drives, request brochures or locate dealers by sending text messages from their mobile phones. Read the complete article…
Date: 19 January 2005
Source: just-auto.com editorial team
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