'Xtreme 16' - selling the SUV experience in South Africa
South Africa's Super Group has opened a large retail centre for used 4X4 vehicles that, it believes, records several automotive retail 'firsts'. It represents an investment of about US$ 10 million. It is essentially a 4X4 theme park and is the brainchild of twins Mike and Pete Tsafendakis who took on the project as a challenge after turning Super Group's body repair operation around. Dave Cumming reports.
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