X marks a spot of bother for Jaguar
Jaguar is the focus of a debate currently occupying auto enthusiasts which has wider implications for brand management. At issue is the question of how far one can extend a range of prestige cars down without damaging its image at the luxury top end. Has Ford, in an effort to secure greater volume for its subsidiary, irretrievably devalued this respected brand? Report by Bert Wyatt.
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