Why Infiniti's European ambitions should not be underestimated
With the Europe-wide launch of Infiniti no longer an 'if' but a 'when', Nissan seems determined to make its luxury line a truly global brand. Infiniti, even more than Honda's Acura line, has been a true 'sleeper' but in recent months, its most-recently launched products have helped it become America's biggest comeback kid: sales up more than 36% so far this year. And almost all of that progress from cars - an all-new truck range in 2004 promises far, far more. But how to translate a carefully crafted comeback into a high-impact début elsewhere? Can a name that today means nothing to Europeans really succeed in the world's oldest and most competitive luxury vehicle market? Yes, argues Glenn Brooks, provided it gets the product exactly right.
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