Why Being “Unfair” is Good For Business
Last week I was carrying out a “workshop” in a top quality dealership. One where a sales person sold 42 cars in a month, and another who sold to a £4 million pound lottery winner who took finance. That is what I call a born salesperson. I was in the training room and on the wall was the targets for the month for each salesperson, it stood out a mile that the top man was always going to be top and the bottom man was always going to be last as he had only been selling for three months.
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