Volkswagen of South Africa is located on the outskirts of the industrial town of Uitenhage, 35kms from Port Elizabeth in the Eastern Cape province. The Company was formed in 1946 as the South African Motor Assemblers and Distributors (SAMAD). It is now a wholly-owned subsidiary of Volkswagen AG. Volkswagen South Africa's local market share has more than doubled since the mid-1980's. The company achieved particular success with the introduction of the Citi-Golf in April 1995, with Volkswagen South Africa taking the lead in affordability in the SA car market. The Citi-Golf is essentially a cheap Golf Mark 1. The company's success in this highly competitive local market is further enhanced by the export of body and engine parts and catalytic converters to countries like Argentina, Spain, Belgium and Germany, as well as large numbers of built up units to overseas markets.