SPAIN: Toyota aims to broaden appeal with Auris
The name change for Toyota's new bread-and-butter C-segment model which replaces the Corolla in Europe is significant. Pronounced 'our-iss' (rhymes with Yaris) the Auris is a further step in projecting a more dynamic image for the brand in mass-market segments where it has been comfortably growing sales based mainly on making very acceptable but unexciting cars that don't go wrong.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable