Getting the right model to market at the right time has never been more critical: delays can mean the difference between success and disaster, profit and loss. Yet marketing pressures demand ever more niche derivatives, brought to market faster and faster in order to maximise commercial opportunities. The result is immense strain on product development resources, budgets and schedules. Ricardo has responded to the challenge with a product development template that can save time and money - and help guarantee that all important start-of production date. Tony Lewin reports.
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