Ford claims its new Fiesta-based Fusion is the world's first Urban Activity Vehicle, busting small car segments left, right and centre. However, there are already vehicles on the market - Mazda's Demio for example - that offer a similar squared-off, tall cabin and high seating position so it's hard to see why the Blue Oval is making such claims. Heck, Honda even did something similar with the Civic-derived Shuttle way back in 1984. And what about Honda's Logo-based HR-V?