BRIEFING: The automotive industry in 2004 – Strategic challenges and opportunities ahead
January 2004 management briefing
In this briefing David Leggett, Managing Editor of just-auto.com and former Director of Automotive Forecasting at the Economist Intelligence Unit, proposes what 2004 will hold for the global automotive sector. Based on over 20 years automotive expertise, David looks into the likely effects of various global issues, including the weakening US dollar, a re-emergence of SARS, the Doha trade talks, further supplier consolidation, the continued rise of Japanese vehicle manufacturers over the Big 3, and vehicle manufacturers' reliance upon incentives. Over three further chapters, David provides a detailed consideration of the major regional issues facing North America, Europe and the Asia-Pacific area. In all an invaluable read for all senior managers involved with the auto sector.