BRIEFING: The automotive industry in 2003 - strategic challenges and opportunities ahead
As we enter 2003, the outlook for the global economy and for the automotive industry that forms such a vital part of it, is dominated by the uncertain international situation. The prospect of an armed conflict in Iraq is of concern to all of us and the automotive industry could be vulnerable to an additional knock to consumer confidence. Obviously, much depends on the nature of any conflict, its duration and its regional effects, but the industry will be especially sensitive right now to any negative impact on the global economy and confidence levels among prospective vehicle buyers...
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