The Phaeton: stretching VW's brand too far?
Volkswagen's big new luxury sedan (also known as project D1) will be called the Phaeton and will debut at the Geneva Show this March. It's an ambitious and somewhat controversial project that takes the Volkswagen brand into new and rarified territory. The big question is: does this car make sense, in either commercial or brand management terms? Dave Leggett looked into it.
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