'Spirited Independence' - Honda enunciates its global strategy
Ten years ago Honda looked to be in trouble. Its founder, Soichiro Honda, had recently passed away and the company was in poor financial shape. Honda was viewed as ripe for takeover. But it has eclipsed Nissan as the number-two car brand in Japan, retained its independence and is now making record profits. This week, the company unfurled its 3-year mid-term business plan with a clear focus on expanding overseas operations. It is certainly ambitious and in places, downright bold.
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