Retrospective Re-engineering in the auto industry
Society has gone 'retro' due to the explosion of technology and a willingness to search for an easier, less stressful existence. It is a trend that is gaining momentum within the automotive industry, as Baby Boomers seek to relive the past and Gen X-ers grab a slice of nostalgia. 'Retrospective Re-engineering' is a product development strategy that aims to meet this social 'retro' trend. Jonathan Carrier reports.
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