RESEARCH SNAPSHOT - Connectivity a priority for car buyers
Connectivity between the vehicle, passengers and outside world has become a key priority for new car buyers. While the typical considerations of fuel consumption, performance and cabin comfort are still uppermost, staying connected while driving is moving up their list of priorities. This research snapshot takes a closer look at the driving forces, how the connected car could develop and the variety of solutions offered by a rising tide of tech companies eager to serve this blossoming market.
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