BRIEFING: Bonus management briefing: The Low-Cost Car: Reasons, Rewards, Risks
September 2007 management briefing
Several vehicle makers are developing strategies for emerging markets centred on 'low-cost cars'. Renault's Logan car is one prominent example of the new breed. But are vehicle makers seeking to adopt such strategies clearly aware of the risks to profitability on these programmes? What exactly is a low-cost car anyway? Consultant Glenn Mercer delivered this downloadable presentation at a recent SupplierBusiness conference that took place in Frankfurt.