No queues to buy the Pyonghwa Whistle in North Korea
Even to long time North Korea (DPRK) watchers this was something new - a billboard advertising a product in Pyongyang. And not just any product. Ads occasionally appear in the slim party-controlled newspapers - usually for something mundane like blankets or heating oil. This ad was for a car, the Hwiparam ('whistle' in Korean) - basically an updated version of Fiat's Siena, writes Paul French.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable