ANALYSIS: New GM needs a new name

By: just-auto.com editorial team | 17 June 2009

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The slimmed-down 'New GM' will have a clean balance sheet and a sensible brand portfolio. But there's an elephant in the room - and it's blue and square. It's time to bid a final farewell to the General, believes Mark Bursa.

The slimmed-down 'New GM' will have a clean balance sheet and a sensible brand portfolio. But there's an elephant in the room - and it's blue and square. It's time to bid a final farewell to the General, believes Mark Bursa.

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