just-auto articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
The slimmed-down 'New GM' will have a clean balance sheet and a sensible brand portfolio. But there's an elephant in the room - and it's blue and square. It's time to bid a final farewell to the General, believes Mark Bursa.

The slimmed-down 'New GM' will have a clean balance sheet and a sensible brand portfolio. But there's an elephant in the room - and it's blue and square. It's time to bid a final farewell to the General, believes Mark Bursa.

- Unlimted access to all the latest global automotive news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-auto market research
- Plus much more
If you’re already a member, login here


