New Ford Focus central to Ford's European performance
The first Ford Focus, launched in 1998, transformed Ford's image - for the better - in one of Western Europe's largest volume passenger vehicle segments, the lower medium or C-segment. It proved to be a strong seller and set new standards in driving dynamics for mass-market hatchbacks. The new Focus is at the heart of Ford's C1 platform sharing strategy and comes with some high expectations, but the step up is evolutionary not revolutionary. Anthony Lewis reports (with additional reporting by Dave Leggett).
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