Automakers believe they have the right formula for profitable globalization. A flexible product platform, outsourced modular assemblies and world-class processes. Their vision is to sell the same car around the globe (localized to meet regional requirements) at lowest cost, highest quality and fastest time-to-market. Their strategy is to build-to-order and to get a car into the hands of a buyer within a week, from the 1½ months it takes today.
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