US Report: Invasion of the .com warriors
23-year-old computer‘geek’ Brian Stafford – still driving his first car and with no auto retailing experience – plans to buy 100 dealerships outright It was always apparent that those powerful and ambitious intruders from outer space – the Internet Service Providers – would not be content to play a mere supporting role to America’s automobile dealers. What was perhaps not so obvious was the speed with which the onslaught would occur. Such illustrious names as Microsoft and Dell Computers are currently engaged in a turf war against a 22,000-strong dealership body backed by the National Automobile Dealers’ Association and an anxious but determined band of car manufacturers alarmed at this attack on their traditional fiefdom.
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