FEATURE: Infiniti centres on media before opening for business
Choosing to launch a new luxury brand in a car showroom might be seen as taking cost-cutting a step too far. But when that brand is Infiniti and the showroom is an Infiniti Centre, and you want the journalists to get a feel for the Infiniti experience, it makes sense.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable