Based on direct contact by the author with many of the prime movers in the field during the last six years, this report specifically deals with the automotive use of fuel cells as an alternative powertrain to the internal combustion engine for mass market use. It looks at the progress made by the industry to date and clearly explains some of the major business alliances, policies, technological, fuel and infrastructure issues facing both the industry and society on the road to a fuel cell-based hydrogen economy.