Four Truths About the Automotive Industry (part 2)
The global automotive industry has always been fascinated by the latest trends, but this focus on novelty may have led it to ignore - to its great peril - more fundamental realities. This paper, written by Glenn Mercer (NA) & Andreas Zielke (EU), McKinsey & Company, is exclusive to just-auto and highlights what they see as 'four truths' about the auto industry. It has been published in two parts (part one was published last week). Part two - reproduced below - examines the third and fourth of their four truths: 'a mid-market squeeze is on' and 'past trumps future'.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable