The seasonally adjusted annualised rate of car sales in Western Europe hit 14.8 million units in October, consolidating the firm result in September. Sales were level with October last year. "The West European car market in October was strong reflecting aggressive incentives from car manufacturers, low interest rates and the beginnings of a return of confidence in some key markets such as Germany - but there remain some potential weak spots which could hamper growth next year," said Pete Kelly of JD Power-LMC.