Introduction The media is full of articles extolling the potential benefits of e-commerce. However, these are largely from the perspective of consumer sales. A poll by ComputerWorld of 100 senior systems managers found that 36 percent had diverted resources to internet projects. This was done purely as a result of top management reading a media report on e-commerce technology. This is hardly a strategic rationale. Sales of mid-range and enterprise systems have been boosted by the demands of companies rushing to develop e-commerce facilities. In short, the hype surrounding the potential of e-commerce is driving organizations to develop e-commerce capabilities, often without considering the strategic implications. This article will explore some of the potential implications of the much anticipated explosion in e-commerce activity.
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