Do IT based CRM systems dream of electric sheep?
Strange as it might sound, customers are human too. So why does the current VM vogue for CRM seem to be manifesting as a dehumanising fad dreamt up to cross and up-sell? Whilst it's a somewhat depressing thought, it would appear that the regular ebb and flow of 'management fads' is here to stay and the automotive industry appears to be no exception to the rule.
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