As with windscreen wiper blades, motorists often fail to replace shock absorbers with the frequency that they should. In Europe, for example, it is thought that around one in four cars require new shock absorbers at any one time. However, the quality of the shock absorber has improved greatly and the product deteriorates so gradually that many motorists are unaware of the problem. This article sets out some recent innovations in shock absorbers as well as the forces driving those technical advances.