In recent months, things have started to look up for Fiat, it would seem. New products on the horizon and an arrest in the collapse of its Italian market share, for example, are being touted as the first evidence of better times ahead. But many question marks still hang over the group, such as why a strategy for long-term profitability is yet to be made public, if it exists. The parallels with Nissan before the Renault rescue are striking (huge debt, so-so product, a tarnished image, an obsession with sales rather than profitability) yet where is the Carlos Ghosn-like figure to lead Fiat Auto to the sunny uplands of a strong and confident future? Clearly, Fiat is not out of the woods yet. Glenn Brooks reports.
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